Privacy Policy
Last updated: Today
This Privacy Policy explains how Melbourne Lane Boutique collects, uses, stores and protects your personal information when you visit, use or make a purchase through melbournelaneboutique.com.
By using our website or providing us with your personal information, you acknowledge the practices described in this Privacy Policy.
Information We Collect
When you visit our website, place an order, contact us or interact with our services, we may collect personal information such as:
- Your full name
- Email address
- Phone number
- Billing address
- Shipping address
- Order and purchase details
- Payment confirmation and transaction information
- Device and browser information
- IP address
- Website activity, including pages viewed, products viewed and products added to your cart
- Communications you send to our customer service team
We aim to collect only the information reasonably necessary to operate our store, process orders, provide customer service, improve our website and fulfil our business and legal obligations.
How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Confirm your purchases
- Send shipping and delivery updates
- Provide customer service
- Process returns, refunds and exchanges
- Communicate with you about your order
- Improve our website, products and shopping experience
- Detect, prevent and investigate fraud or security issues
- Send marketing communications where you have chosen to receive them
- Analyse website performance and customer behaviour
- Comply with applicable legal, accounting and tax obligations
- Maintain appropriate business records
Shopify
Our online store is hosted on Shopify.
Shopify provides the ecommerce platform that allows Melbourne Lane Boutique to offer and sell products and services to customers.
Your personal information may be processed and stored through Shopify's systems, databases, applications and infrastructure.
Shopify may also process certain information in accordance with its own privacy policies and terms.
Payments
Payments made through our website are processed securely through trusted third-party payment providers.
Melbourne Lane Boutique does not directly store your complete credit or debit card details.
Depending on the payment options available at checkout, payments may be processed through services such as:
- Credit or debit card providers
- Shop Pay
- Apple Pay
- Google Pay
- PayPal or other payment providers, where available
These providers may process your information in accordance with their own privacy policies and security practices.
Sharing Your Information
We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.
These parties may include:
- Shopify
- Payment processors
- Shipping and delivery companies
- Suppliers
- Fulfilment partners
- Customer support platforms
- Email marketing providers
- Analytics and website performance providers
- Fraud prevention and security providers
- Professional or regulatory parties where required by law
We aim to share only the information reasonably necessary for these parties to perform the relevant service.
We do not intend to sell your personal information to unrelated third parties.
Direct Supplier Fulfilment
Some products sold by Melbourne Lane Boutique may be fulfilled and shipped directly by our suppliers.
Some of these suppliers and fulfilment partners may be located outside Australia, including in China or other countries.
Where necessary to fulfil and deliver your order, we may provide relevant information to these parties, such as:
- Your name
- Shipping address
- Phone number where required for delivery
- Email address where required
- Products ordered
- Other information reasonably necessary to process or deliver your order
We provide this information for the purpose of fulfilling your purchase and arranging delivery.
International Processing of Information
Because Melbourne Lane Boutique works with ecommerce platforms, suppliers, payment providers, delivery companies and other service providers, your personal information may be processed or stored outside Australia.
The location in which information is processed may depend on the service provider involved.
We take reasonable steps to work with reputable service providers and platforms that maintain appropriate privacy and security practices.
Marketing Emails
If you choose to subscribe to our email list, we may send you marketing communications relating to:
- New arrivals
- Special offers
- Promotions
- Sales
- Product recommendations
- Store updates
- Other Melbourne Lane Boutique news
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.
You may also contact us at:
info@melbournelaneboutique.com
Unsubscribing from marketing communications does not prevent us from sending necessary transactional communications relating to an existing order.
Cookies and Similar Technologies
Our website may use cookies, pixels and similar technologies to operate the website and improve your shopping experience.
These technologies may be used to:
- Keep the website functioning correctly
- Remember your preferences
- Maintain your shopping cart
- Support checkout functionality
- Analyse website traffic
- Understand how visitors use our website
- Measure the effectiveness of advertising
- Improve our website and customer experience
- Provide more relevant advertising where permitted
Some cookies are necessary for the website to function properly.
You may be able to control or disable certain cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
Analytics and Advertising
We may use analytics and advertising services to understand how visitors interact with Melbourne Lane Boutique and to measure the effectiveness of our marketing.
These services may collect information such as:
- Pages viewed
- Products viewed
- Time spent on the website
- Device information
- Browser information
- General interaction with advertisements or website content
Depending on the services used, these providers may use cookies or similar technologies.
Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.
We also use established ecommerce platforms, payment processors and other service providers to help protect customer information.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
Data Retention
We retain personal information for as long as reasonably necessary to:
- Process and manage orders
- Provide customer service
- Process refunds and returns
- Maintain business and transaction records
- Resolve disputes
- Prevent fraud
- Meet accounting, tax and other legal obligations
When personal information is no longer reasonably required, it may be deleted, anonymised or otherwise securely handled where appropriate.
Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These may include the ability to request:
- Access to personal information we hold about you
- Correction of inaccurate information
- Deletion of certain information where applicable
- Information about how your personal information is used
- Withdrawal from certain marketing communications
To make a privacy-related request, please contact us at:
info@melbournelaneboutique.com
We may need to verify your identity before responding to certain requests.
Children's Privacy
Melbourne Lane Boutique is not intended to knowingly collect personal information from children where parental or guardian consent would be required under applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.
Third-Party Links
Our website may contain links to websites, platforms or services operated by third parties.
Melbourne Lane Boutique is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policies of any third-party services you choose to use.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or applicable requirements.
Any updated version will be published on this page.
The date shown at the top of this Privacy Policy indicates when it was most recently updated.
Contact Us
If you have questions about this Privacy Policy, how your personal information is handled or a privacy-related request, please contact us at:
Melbourne Lane Boutique
Email: info@melbournelaneboutique.com
Website: melbournelaneboutique.com